(a) List and explain the three types of customers in catering industry.
(b) List two examples each of any two types listed in 3(a) above.
Explanation
(a) Explanation of the types of customers in catering industry: (i) Captive market: Customers have no choice of foods and drinks and no choice in the type of service being offered. (ii) Non-Captive market: Customers have full or unlimited choices of foods and drinks as well as the types of service to be rendered or offered. (iii) Semi-captive market: Customers have a choice before entering, but once the choice is made, they have little or no choice of foods and drinks other than what is offered.
(b) Examples of the types of customers in catering industry: (i) Non-captive market:Hotels/Restaurants/fast foods/pubs/wine bar/ motorway/highway catering. (ii) Captive market: Prison catering, hospital catering, industrial catering, school/ institutional catering. (iii) Semi-captive market: Airline catering, Marine catering, railway catering, bus catering.