Marketing skimming is an example of?
- market penetration
- sales promotion
-
pricing policy
- advertising
The correct answer is: C
Explanation
Market skimming is a pricing approach where a firm sets a high price for a new product in the market to attract buyers with a strong desire and financial ability for the product, and then the firm gradually reduces the price to attract the next and subsequent layers of the market. It is an example of the pricing policy.