The best pricing strategy for a company that produces warm clothing is?
- target return pricing
- bid pricing
- variable pricing
-
product line pricing
The correct answer is: D
Explanation
product line pricing, is a marketing process wherein products or services within a specific group are set at different price points.
Wherever quality is a variable, product line pricing can be effective. Clothing is a great example: an outlet is likely to have product lines based on the material and tailoring quality of different items of clothing.