The main frame of selling directly to the consumers by manufacturers is to?
- reduce transportation cost
-
make contact with individual consumers
- discourage the activities of middlemen
- maximize profit margin
The correct answer is: B
Explanation
Direct selling allows you to further reinforce MSRP (manufacturer's suggested retail price) and communicate directly with consumers about price points. Selling direct allows you to collect a goldmine of data. Better customer data leads to better promotions, better products, better relationships and more sales.