The pricing policy that seeks to set prices relatively high in order to attract the wealthy segment of the market is
- target return pricing
-
market skimming
- variable pricing
- market penetration
The correct answer is: B
Explanation
Market Skimming Pricing. a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market.