The term “consumer sovereignty” means that the consumer is a

Explanation

Consumer sovereignty is an economic concept that emphasizes the power and authority of consumers in determining what goods and services are produced and offered in the market. It implies that consumer preferences and choices ultimately dictate the production and availability of products. In a market economy, producers and businesses respond t consumer demand and strive to satisfy consumer preferences to maximize their own profits.
By referring to the consumer as a "king," the term highlights the idea that consumers have the power to make decisions and influence the market. It suggests that consumers have the freedom to choose among various products and services, and their preferences and purchasing decisions have a significant impact on the success or failure of businesses.