(a) Give any five advantages of advertising.
(b) What are five distinctive merits of television as a medium of advertising.
Explanation
(a) Advantages of Advertising are:
(i) It creates employment opportunity for all who work in advertising firms.
(ii) It arouses the interest of the consumers in a particular product.
(iii) It gives vital information about the products.
(iv) It affords the producer the opportunity of explaining the use and features of a product.
v. Mass media gain through increase in their revenue from advertisers.
(vi) It encourages healthy competition among firms which leads to increase in quality of goods and services.
(vii) Advertising leads to mass production as a result of increase in demand.
(viii) It creates awareness about the existence of a new product.
(b) Merits of Television are:
(i) The consumers are able to see the actual shape, form and colour of the product.
(ii) It appeals to two senses - sight and hearing.
(iii) The techniques used capture the attention of everybody
(iv)The consumers can also see the actual method of using the product.
(v) It permits the demonstration of the products advertised for everybody to see.