Activities undertaken to create awareness for a product by giving out samples premium or conducting contest are known a?
- A. marketing mix
- B. marketing concept
- C. consumerism
- D. sales promotion
It is often said that “the consumer is always right” This describes the doctrine of?
- A. consumer movement
- B. consumer sovereignty
- C. caveat emptor
- D. consensus ad idem
When all producers in an industry combine to advertise their product instead of each firm advertising its own brand, this is referred as?
- A. mass advertising
- B. competitive advertising
- C. persuasive advertising
- D. direct advertising
When all producers in an industry combine to advertise their product instead of each firm advertising its own brand, this is referred as?
- A. mass advertising
- B. competitive advertising
- C. persuasive advertising
- D. direct advertising
When all producers in an industry combine to advertise their product instead of each firm advertising its own brand, this is referred as?
- A. mass advertising
- B. competitive advertising
- C. persuasive advertising
- D. direct advertising
A retailer sells his product at “Buy-two-take three” The sales promotion method referred to is?
- A. free sample
- B. gift
- C. premium
- D. trade
A retailer sells his product at “Buy-two-take three” The sales promotion method referred to is?
- A. free sample
- B. gift
- C. premium
- D. trade
A retailer sells his product at “Buy-two-take three” The sales promotion method referred to is?
- A. free sample
- B. gift
- C. premium
- D. trade
Which of the following does not belong to the group?
- A. Posters
- B. Window display
- C. Free samples
- D. Hoarding of goods
Which of the following does not belong to the group?
- A. Posters
- B. Window display
- C. Free samples
- D. Hoarding of goods
One disadvantage of of rail transport is?
- A. suitability for fragile goods
- B. obsence of pilferage
- C. vulnerability to severe weather
- D. inflexibility
A transporter who does not reject carrying lawful goods to destination is?
- A. tramp vessel
- B. ocean liner
- C. Common carrier
- D. private carrier
A transporter who does not reject carrying lawful goods to destination is?
- A. tramp vessel
- B. ocean liner
- C. Common carrier
- D. private carrier
Which of the following provides a proof posting and that the item has got to the addressee?
- A. Certificate of posting
- B. Recorded delivery
- C. Registration latter
- D. Express letter
Who the following sells among securities in anticipation of a fall in price?
- A. Bear
- B. Stag
- C. Jobber
- D. Bull
If the insured has been fully indemnified, the insurers are entitled to take any advantage due the insured. The principle of insurance involved is?
- A. indemnity
- B. suborgation
- C. contribution
- D. insurable interest
Which of the following is taken type of insurance is taken against claims made by staff who get injured while at work?
- A. Fidelity guarantee insurance
- B. Consequential loss insurance
- C. Products' liability insurance
- D. Employers' liability company
The process of dealing with a cheque once it has been paid into the creditor’s bank is?
- A. clearing
- B. accepting
- C. negotiating
- D. discounting
The process of dealing with a cheque once it has been paid into the creditor’s bank is?
- A. clearing
- B. accepting
- C. negotiating
- D. discounting
Quality discount is offered to persuade the buyer to?
- A. pay promptly
- B. defer payment
- C. pay a deposit
- D. buy more
Quality discount is offered to persuade the buyer to?
- A. pay promptly
- B. defer payment
- C. pay a deposit
- D. buy more