(a) Give five reasons why a manufacturer may brand his products.
(b) State five advantages of packaging.
Explanation
(a) Manufacturer brands his products because of the following reasons:
(i) Branding makes self service easy -1 a supermarket.
(ii) It enables the manufacturer to maintain standard.
(iii) Branding will make market segmentation possible.
(iv) It also ensure brand loyalty.
(v) It is a form of advertisement.
(vi) Branding leads to increase in sales.
(vii) It will make personal selling easy.
(viii) Branding differentiates manufacturer's product from another product
(b) Advantages of packaging include:
(i) Packaging reduces adulteration by competitors.
(ii) It is advertising products.
(iii) The containers can be used for other purposes.
(iv) Use of the product and side effect can be printed on the package.
(v) It serves as protector for the goods during transportation.
(vi) It makes for easy handling.
(v) It gives room branding and labeling.
(viii) It reduces the burden of retailers.