Which of the following will not be considered in choosing a channel of distribution?
- Nature of product
- Preferences of consumers
- Volume of sales
-
Quality of product
The correct answer is: D
Explanation
The quality of the product being sold is not a factor to consider when choosing to either sell directly to consumers or to go through middlemen.
Some of the factors to consider include
- The Nature of the Product
- The Nature of the market
- The Nature of Middlemen
- The nature and size of the manufacturing unit
- Government Regulations and Policies
- Competition