An advertising campaign designed to sell one’s own products at the expense of other brands is
-
competitive
- persuasive
- direct
- informative
The correct answer is: A
Explanation
Competitive advertising is an effort by at least one company to create a contrast between its product and the same or similar product offerings by competitors. By establishing a contrast for the consumer and trying to influence the consumer's buying choice, this company hopes to obtain a larger market share.