The practice of giving a particular name to a product by a manufacturer is
-
branding
- standardization
- publicity
- advertising
The correct answer is: A
Explanation
Branding is the process of creating a strong, positive perception of a company, its products or services in the customer's mind by combining such elements as name, logo, design, mission statement, and a consistent theme throughout all marketing communications.
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.