1

a) What is marketing segmentation?

 

b) Explain six functions of marketing.

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2

a) State five reasons road transport would be preferred to rail transport.

 

b) State five functions of the Airport Authority

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3

a) State four functions of money.

 

b) Explain six advantages of payment by cheque

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4

Explain the following business documents and state two uses of each:

  • Consignment note;
  • Delivery note;
  • Bill of lading;
  • Bill of sight.
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5

a) What is entrepΓ΄t trade?

 

b) State three advantages and three disadvantages of international trade

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6

a) State five features each of the following business units:

  • Cooperative Society;
  • Mail Order Business.

 

b) Explain five ways by which partnership could be brought to an end.

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7

a) State four reasons people still engage in hawking.

 

b) Explain the four factors of production.

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8

(a)What is turnover in commerce?

(b) List and explain six factors that determine the turnover of a product.

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9

(a) Distinguish between a broker and a factor.

(b) State three duties of an employer to an employee.

(c)State four duties of an employee to an employer

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10

(a)List five media of public relations.

(b) Enumerate five types of after sales services.

(c)State five benefits of after benefits of after sales services 

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11

(a)Explain four functions rendered by a courier firm.

(b) Explain six functions rendered by a Telecommunication firm
 

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12

 Explain each of the following classes of insurance:

(a) Marine insurance

(b)Accident insurance

(c)Group insurance

(d) Fidelity Guarantee insurance

(e) Consequential Loss Insurance.
 

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13

 (a)State four functions of wholesaler to a retailer.

(b) Explain five advantages of small scale retail business over a large scale business. 
 

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14

 (a) List four features of a self service shop.

(b)State four disadvantages of a self service shop.

(c)State four importance of working capital to a business. 
 

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15

Explain five ways in which commerce is important in the life of a nation 

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16

A distinctive symbol, title or design that readily identifies the company and its products is?

  • A. patent right
  • B. trade mark
  • C. trade name
  • D. brand name
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17

the process of converting a non profit making organisation to a profit making business is?

  • A. indigenization
  • B. privatization
  • C. deregulation
  • D. commercialization
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18

production ends when goods and services?

  • A. reach the final user
  • B. are used for manufacturing
  • C. are packed and labelled
  • D. are sold to the middlemen
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19

if a business uses part of its profit to develop the area where it operates, the business is fulfilling its?

  • A. economic responsibility
  • B. marketing responsibility
  • C. social responsibility
  • D. managerial responsibility
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20

A general tax which applies at each point of exchange of goods and service is?

  • A. a specific tax
  • B. an ad valorem tax
  • C. value added tax
  • D. direct tax
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21

a person or firm to whom money is owed is?

  • A. banker
  • B. guarantor
  • C. debtor
  • D. creditor
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