(a)List five media of public relations.
(b) Enumerate five types of after sales services.
(c)State five benefits of after benefits of after sales services
Explanation
(a) Media of Public Relations:
(i) Print media Journal, newspaper, magazine
(ii) Electronic media - radio, television, cinemas
(iii) Posters/handbills
(iv) Internet
(v) Seminars/workshop/conferences
(vi) Interviews
(vii) Events/sponsored programme
(viii) Gifts/free samples
(b) Types of sales services:
(i) Advice on product usage
(ii) Home delivery
(iii) Installation of industrial equipment
(iv) Demonstration
(v) Replacement of entire product under warranty.
(vi) Maintenance and repair services
(vii) Free replacement of faulty part under guarantee.
(c) Benefits of after sales services
(i) it is used to retain customers who patronize a particular seller.
(ii) It offers guarantee in the form of repair work or routine maintenance which creates good-will and confidence in the buyer
(iii) It is used as a competitive tool by sellers
(iv) It is used to cope with the greater complicity of goods being manufactured
(v) It is sometimes used to demonstrate the use of the product which are sold through retail outlets.
(vi) It gives assurance to the consumer that the seller will support the product he is selling.
(vii) It allows the consumer the opportunity of asking all the questions he was not able to ask at the time of purchase.