(a) Define communication
(b) List six means of communication in business
(c) In what four ways is communication important to business?
Explanation
a. Communication is the transmission of messages or information from one source to another.
b. Means of Communication
- Word of mouth (oral)
- Letters/memo
- Circular
- Radios
- Telephone
- Television
- Internet
- Journals/Newspapers/Magazines
- Catalogues
- Neon Signs
- Posters/Bill boards
- Fax Telegram
c. Importance of Communication in Business
(i) It enhances contact with suppliers of goods and services
(ii) For advertisements-Businesses need to inform the public about the availability of their products
(iii) Communication is needed for payment of business transactions
(iv) Communication aids effective business management by providing the necessary information for sound decisions and also keeping staff and management well in-formed.
(v) Feedback/contact with customers Communication helps a business to interact with its customers/market re-search thus enabling firms to improve their products.