Marketing JAMB, WAEC, NECO AND NABTEB Official Past Questions

(a) State five factors that a manufacturer would consider before setting prices for his products.

(b) Explain five advantages of television over electronic billboard as a medium of advertising.

(a) Jo – Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.

State five activities Jo-Bo would carry out to ensure continuous patronage by customers.

(b) Jo – Bo, a young graduate established a retail outlet in his neighbourhood instead of seeking for a paid employment.
State five benefits Jo -Bo would derive from his decision

(a) List two components each of the 4P’s of marketing

(b) List and explain four external factors affecting the marketing environment

(a) JK Ltd, a Nigerian company decides to expand its operational to the South African Market.

State four reason that would have necessitated the company’s decision

(b) JK Ltd, a Nigerian company decides to expand its operational to the South African Market.
List and explain four entry modes the company could use to enter the South African market

(a) Mr Oke, the head of the purchasing committee in BIQ Ltd bought a television set for his family.

Explain the first four steps Mr Oke took in buying the television

(b) Mr Oke, the head of the purchasing committee in BIQ Ltd bought a television set for his family.
List and explain four factors that would influence the committee’s buying behaviour

(a). State five functions of a wholesaler

(b). Outline five factors that would influence the choice of a distribution channel by a producer

The set of variables a confectionery company uses to execute its marketing strategy is marketing

Sales promotion is important because it enhables a business to

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Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Which of the following factors would have influenced the choice of the location of the poultry business?

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Muyi sets up a poultry business at the outskirts of Oshogbo upon retirement from the civil service.

Muyi is regarded as

A source of financing option available to a provision store owner is

A product that is brought frequently on impulse at lower price is

Which of the following factors would not be considered by a cement manufacturing firm in the choice of transportation mode for its goods?

An organizational factor that influences a manager’s decision to but raw materials from a particular source is company’s

A person who carries out point-of-sales promotion is

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The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following reasons would have informed the formation of the association? To

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The yam sellers in Alesinloye trading area in Kano formed an organization.

Which of the following functions would be performed by the organization?

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The yam sellers in Alesinloye trading area in Kano formed an organization.

What type of organization formed by the yam sellers is a

Air transport is preferred to other modes because it is

Which pricing strategy is adopted by a company that sells its product for ₦200 when the prevailing market price for same product is ₦150?

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OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

Ernest Super Market is classified as