Use the following information to answer this question
OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
OJ Ltd is an example of
- A. a reseller market
- B. a consumer market
- C. an industrial market
- D. a government market
A form of sales promotion that rewards customers for consistently purchasing a company;s product is
- A. sales contest
- B. quantity discount
- C. loyalty scheme
- D. promotional allowance
The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
- A. production concept
- B. product concept
- C. societal concept
- D. selling concept
A delivery note that accompanies goods to the buyer shows
- A. discount on goods bought
- B. quality of goods bought
- C. price of goods bought
- D. quantity of goods bought
An orientation that holds that a company’s decision should include consumer satisfaction and community development is
- A. selling product
- B. societal marketing concept
- C. production concept
- D. product concept
Which of the following institutions is not a marketing intermediary?
- A. Financial firms
- B. Major distributors
- C. Wholesalers
- D. Retailers
Use of the following information to answer this question
BIK Ltd has developed a new health application for the public.
Which of the following illustrations would be used to distribute the application?
- A. Producer --------Agent ---------------Retailer -------------->Consumer
- B. Producer --------------> Retailer --------------------> Consumer
- C. Producer -------------> Consumer
- D. Producer ---------------> Wholesaler --------------> Retailer -------------->Consumer
Use of the following information to answer this question
BIK Ltd has developed a new health application for the public.
Which of the following means would be used by the company to make the service available to the target market?
- A. Mail order business
- B. Direct marketing
- C. Internet
- D. Merchandising
The factors that influence the performance of marketing activities of a firm is marketing
- A. orientation
- B. environment
- C. audit
- D. intelligence
Iron ore is classified as
- A. semi-finished product
- B. primary product
- C. consumer product
- D. secondary product
Which of the following items is an example of primary product?
- A. Cotten
- B. Head tie
- C. Shirt
- D. Handkerchief
An activity performed in a warehouse is
- A. production of goods
- B. sorting and labelling
- C. purchasing of raw materials
- D. repairs and maintenance
Which of the following factors is not a price determinant?
- A. Consumer's culture
- B. Level of demand
- C. Cost of production
- D. Competitior's prices
The last stage in the buying decision process is the
- A. information search
- B. purchase decision
- C. post-purchase behaviour
- D. evaluation of alternatives
The proces of bringing products to the attention of prospective customers is
- A. promotion
- B. distribution
- C. labelling
- D. branding
Use the following information to answer this question
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
A benefit the company would derive from advertising the product is
- A. increase in competition
- B. increase in market share
- C. decrease in tax liabilities
- D. decrease in production cost
Use the following information to answer this question
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
Which of the folloewing advertising media would be suitable for the company?
- A. Radio
- B. magazine
- C. Newspaper
- D. Television
A specialised facility used for the storage of fruits and vegetables is
- A. silo
- B. tank
- C. refrigerator
- D. barn
The need for an item backed by the ability to pay by a consumer is
- A. utility
- B. want
- C. demand
- D. exchange
Which of the following factors would influence a company’s decision to change its production process?
- A. Demographic factor
- B. Social factor
- C. Political factor
- D. Technological factor
Which of the following pricing strategies is used by wholesalers of industrial goods?
- A. Penetration pricing
- B. Cost-plus pricing
- C. Demand based pricing
- D. Haggling pricing