Marketing JAMB, WAEC, NECO AND NABTEB Official Past Questions

43

Use the information above to answer this question

The part represented by the letter Z is the

  • A. brand
  • B. copyright
  • C. package
  • D. label
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44

Use the information above to answer this question

The inscription V-Cough on the product is an example of a

  • A. patent
  • B. brand name
  • C. copyright
  • D. trademark
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45

The systematic process of obtaining and analyzing data to provide information for marketing decision making is

  • A. market forecasting
  • B. market segmentation
  • C. marketing planning
  • D. marketing research
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46

A source of primary data for marketing research is

  • A. inventory report
  • B. customer's feedback
  • C. marketing budget
  • D. sales report
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