A sole proprietor has been advised to advertise her business in order to increase sales.
(a) i. List four advertising media she could use.
ii. State four factors she would consider in the choice of a medium.
(b) State four advantages of advertising to her business
Which of the following is not an objective of ECOWAS?
- A. promotion of a common language
- B. improvement of infrastructural facilities
- C. encouragement of free movement of people
- D. encouragement of trade among member coutries
A medium of inter-departmental communication is?
- A. intercom
- B. notice board
- C. radiophone
- D. circular
In delegation of authority, the subordinate offer is?
- A. accountable to his immediate superior
- B. responsible for his superiors actions
- C. only answerable to top management
- D. expected to replace his superior
The management function which involves measuring outcomes and taking corrective action to reduce error is?
- A. staffing
- B. organizing
- C. directing
- D. controlling
One of the disadvantages of privatization is that it?
- A. promotes inefficiency of staff
- B. brings about economic decline
- C. reduces government revenue
- D. causes increase in the prices of products
The transfer of ownership of a business from government to the public is?
- A. commercialization
- B. deregulation
- C. privatization
- D. merger
The additional commission paid to agents for guaranteeing payment is?
- A. brokerage
- B. del credere
- C. drawback
- D. demurrage
A person engaged for the purpose of bringing his principal and a third party into a contractual relation is?
- A. an arbiter
- B. an auctioneer
- C. an agent
- D. middlemen
A contract will not be discharged through?
- A. acceptance
- B. aggrement
- C. breach
- D. performance
An agreement that is enforceable in law is?
- A. an offer
- B. a consideration
- C. a contract
- D. an acceptance
The marketing term which regards the consumer as king that must be satisfied is?
- A. market segmentation
- B. market research
- C. marketing concept
- D. marketing mix
Which of the following is not a component of the marketing mix?
- A. product
- B. production
- C. promotion
- D. place
The activity which improves the appearance of a product and also aimed at protecting it is?
- A. advertising
- B. grading
- C. labelling
- D. packaging
The face-to-face meeting of the seller with the buyer for the purpose of making sales is?
- A. mass selling
- B. impulse buying
- C. personal selling
- D. sales promotion
A paid presentation about a product with a view to encouraging by an identified sponsor is?
- A. publicity
- B. personal selling
- C. sales promotion
- D. advertisement
One of the objectives of the niger basin commission is to?
- A. regulate the movement of citizens across the borders
- B. impose tariff and quota on non-members
- C. regulate the movement of cargo along the river
- D. streamline the construction of dams on the river
The safe keeping of goods produced until they are needed is?
- A. hoarding
- B. marking
- C. packaging
- D. warehousing
A specially-designed mode of transport for conveying liquid and gas is a?
- A. coaster
- B. tanker
- C. liner
- D. ferry
A cheque that could be cashed over the counter by the payee is?
- A. certified cheque
- B. crossed cheque
- C. open cheque
- D. bank draft
When a company insures the lives of all its employees collectively, the policy is?
- A. accident insurance
- B. fleet insurance
- C. fidelity guarantee insurance
- D. group insurance